Information Architect and Experience Planner

Campbell-Ewald, Warren, MI

Creates branded, interactive user experiences such as websites and applications for Campbell-Ewald clients. The Experience Planner helps define and lead the strategic and creative vision; owns the information architecture, navigation, interaction and user experience; researches and defines user needs, business goals and requirements; and coordinates with the art director, technical lead and account manger to inform visual design and facilitate build.

Key Areas of Responsibilities:

  • Takes ownership of the Experience Planner component of all assigned projects.
  • Understands brands, and how to bring them to life online.
  • Serves as primary point of contact with internal team members and the client for all Experience Planner issues.
  • Delivers work on time and on budget.
  • Communicates concerns, problems and ideas proactively to internal team members.
  • Is articulate, clear and confident in presenting his/her work to internal team members and clients.
  • Provides expert usability and interaction design recommendations to the project team.
  • Produces deliverables at a level of fidelity and detail appropriate for clients and internal team members.
  • Plans, conducts and analyzes primary and secondary research (heuristic evaluations, competitive analyses, one-on-one interviews, online surveys, stakeholder interviews, etc.).
  • Plans and conducts internal team and client work sessions (brainstorms, requirements workshops, etc.).
  • Defines, prioritizes and drives consensus on project requirements, including all features, functions and content.
  • Develops process models, user personas and scenarios.
  • Creates information architecture deliverables, including site maps, wireframes, interaction models and page specifications that describe navigation, content, and functionality.
  • Assists technical lead with functional specifications.
  • Leads usability testing planning, facilitation and analysis.


  • 3+ years experience creating user-centered digital solutions.
  • Experience as primary Experience Planner or Information Architect on medium and large accounts.
  • Expertise with modeling and prototyping tools including OmniGraffle, Visio, HTML/JavaScript, Dreamweaver and/or Illustrator.
  • Excellent visual, written and oral communications and presentations skills.
  • Strong leadership, interpersonal and management skills.
  • Demonstrated critical thinking ability.
  • Experience working in an agency environment.


  • Bachelor’s degree
  • Graduate degree in Cognitive Psychology, Human Factors, HCI, Design, Anthropology, or related field preferred

If you feel you meet the qualifications listed above, please submit your resume to: or call for more info: 248-458-1501.

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