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Other Usability Events

Refresh Detroit, an organization with whom the Michigan UPA frequently
collaborates, is holding a meeting on March 19th that is definitely of
interest to the usability community.

Abstract

What can you do when conversion rate is flat? TechSmith is a trialware
company by nature, so measuring how many people download, try and
actually purchase our software is the best measure of conversion and
success.

We know that the thousands - dare I say millions of users who own
SnagIt can't live without it and tell us how it has changed the way
they communicate with people. So what were we missing, why were we not
getting the conversion rate we wanted? Learn about how we focused on
the user experience, what we did, and how the changes impacted the
conversion rate.

For full details, visit their site at:

http://refresh-detroit.org/2008/02/29/march-19-2008-refreshing-snagit-
a-case-study-for-focusing-on-the-user-experience/



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