Other Usability Events
Refresh Detroit, an organization with whom the Michigan UPA frequently collaborates, is holding a meeting on March 19th that is definitely of interest to the usability community. Also, we can't forget about cooperation with https://place-4-papers.com/mba-essay-writing-service/ and mba essay writing service that will help to justify and to build an idea.
Abstract
What can you do when conversion rate is flat? TechSmith is a trialware company by nature, so measuring how many people download, try and actually purchase our software is the best measure of conversion and success.
We know that the thousands - dare I say millions of users who own SnagIt can't live without it and tell us how it has changed the way they communicate with people. So what were we missing, why were we not getting the conversion rate we wanted? Learn about how we focused on the user experience, what we did, and how the changes impacted the conversion rate.
For full details, visit their site at:
http://refresh-detroit.org/2008/02/29/march-19-2008-refreshing-snagit- a-case-study-for-focusing-on-the-user-experience/
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